Yuluxiang, the famous juicy and sweet pears produced in Xi County of Shanxi province have their own identifications, QR code tags.
Introduction of Yuluxiang’s QR code
The QR code on Yuluxiang plays the important role of quality control, brand promotion and product sales.
Yuluxiang is renowned for its delicious taste and wonderful appearance. Thus, it is honored as the best and most beautiful pear in China. To prevent counterfeit products, the County government developed the QR code quality verification system. Through the system customers can verify whether the pears they bought are authentic goods.
When you scan the QR code label on the pear, you will see the information about thefarmer who produced the pear, including the farmer’s name, photo, phone number,the village where he (she) lives in, and the electronic map of his (her) orchard.In this way, you will know whether the pears you boughtare the authentic goods.
In 2015, the County government started the trial of QR code approach for Yuluxiang. With the yield of 10 million catties in 2015,7 million QR code labels were printed. The pears with QR code sold well all over China.Although the price has kept rising, the demand for Yuluxiang exceeds thesupply.
In 2016, the yield of Yuluxiang tripledto 30 million catties, and the County government printed 56 million QR code labels. With the QR code on each pear, the market andsales of Yuluxiang reached to an unprecedented scale.
The QR code, as the life code of the Yuluxiang pear, is also the original top design and creation forthe electric business platforms in Xi County.By scanning QR code on the pear, the customers can find which orchard the pears come from, share thetasty fruits with friends through Wechat, and shop authentic Yuluxiang pearsthrough electric business platforms located in Xi County.
The two-dimensional code is Xi county Yulu pear ID. Sweep the two-dimensional code, eat authentic Xi county Yulu pear; authentic Xi county Yulu pear, are attached to the two-dimensional code; not attached to the two-dimensional code of the jade dew scented, not authentic Xi county Yulu pear.
56 million Xi county Yulu pear two-dimensional code, quite 56 million copies of electronic magazine show in the mobile phone consumers, if consumers sweep the two-dimensional code to share to my circle of friends, the audience may have hundreds of millions of people. That is to say, if you put ads to Xi county Yulu pear two-dimensional code corresponding to the page, there will be 56 million people for your orders, millions of people can see your ad.